Newsweek has an article about how to sell the Israeli settlements in the Westbank in the US. It quotes from a report written by a polster for the lobby group The Israel Project (TIP). Newsweek also has the full report - titled "The Israel Project's 2009 Global Language Dictionary" - that was leaked to the press.
Among the tips: the traditional arguments don't work; talk instead about ethnic cleansing and compare the settlements with Arab villages in Israel. Everything has been tried out with focus groups.
Netanyahu is already applying the lessons.