Newsweek has an article about how to sell the Israeli settlements in the Westbank in the US. It quotes from a report written by a polster for the lobby group The Israel Project (TIP). Newsweek also has the full report - titled "The Israel Project's 2009 Global Language Dictionary" - that was leaked to the press.
Among the tips: the traditional arguments don't work; talk instead about ethnic cleansing and compare the settlements with Arab villages in Israel. Everything has been tried out with focus groups.
Netanyahu is already applying the lessons.
"Propaganda" in this case merely meaning "information that you do not like" ?
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